Traditional batik at the forefront

Written by: Bernie Yeo | 13 Apr 2021 16:40
Written by:
13 Apr 2021 16:40

Berjaya Corporation has changed their official company attire to traditional Malaysian batik from April 9 onwards.

The matter was announced by the group's newly-appointed chief executive officer (CEO) Jalil Rasheed on his official Twitter account recently.

"Today we announced that Berjaya Corp and its entire group of companies is changing its official attire to batik. Batik everyday for men and women highly encouraged," he tweeted.

Jalil was appointed in March, making him the first CEO of Berjaya Corporation to be unrelated to the family of its founder, Tan Sri Vincent Tan.

According to Jalil, the corporate change aims to promote Malaysian culture and give batik more representation.

Furthermore, he thinks the change can help give back to the industry dominated by local craftsmen.

"We also want to help small-time businesses in the batik industry keep their craft alive," he added.

Jalil said all of Berjaya's hospitality and front-facing staff will change their uniforms to batik gradually.

The change will ultimately involve about 20,000 employees among the group, and he hopes that their suppliers and vendors will adopt the policy as well.

"I hope more companies will join us in promoting this. These are small changes we can make from a corporate perspective. We do what we can." - SAYS


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