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Oh oh...Is Facebook not 'cool' enough for Gen Z?

Written by: J.R. | 12 Feb 2018 19:07
E Marketer says more British kids are opting for Snapchat rather than Facebook. Pic iCEE.fest
Written by:
12 Feb 2018 19:07
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And what are looking at here? 

Is the beginning of the end for the Social Media King? 

Apparently, Facebook is no longer the popular social media platform for Gen Z as more and more of these (very) young users migrate to rivals such as Snapchat.

Well, at least in Britain that is. 

A new survey by EMarketer Inc found that 71% U.K. social network users between 12 years and 17 years old will be using Facebook regularly this year, a downgrade of 8 points from last year’s forecast.

Citing its own report, the market research company said children are increasingly moving to Snapchat, which will get log-ins from 43 percent of U.K. social networkers in 2018, more than double the rate of three years ago, Bloomberg reported. 



In the U.S. last year, 68.5 percent of social media users at age 12 to 17 years old used Facebook, down from 90 percent in 2013, according to EMarketer.

Eighty-nine percent were using Snapchat, up from 29 percent four years ago.

Facebook has tried to stem an exodus to Snapchat with measures such as a new version of its Messenger app for children.

While the overall number of Facebook users in the U.K. will reach 32.6 million this year -- far more than Snapchat, Instagram or Twitter can claim -- the drop among younger users means Facebook’s "teen issue" is more than just a theory, said Bill Fisher, an analyst at EMarketer.

“There are now some early signs that younger social networkers are being swayed by Snapchat,” Fisher said. “The challenge and opportunity for Snap is how to appeal beyond that core youth demographic.”

 

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